To do this, sign in to your account at – select My 4 – Account Settings. But you are in control and can update your preferences at any time, including by opting out of targeted advertising, personalisation and data pairing. Our Privacyand Cookiespolicies provide all the information you need to understand how, where and why we use your data. Knowing more about our viewers also means we can restrict age related content to the right audience and ensure children and young people are unable to access inappropriate content on the service. As a government-owned, not-for-profit organisation, the revenue we make from advertising doesn't go to shareholders – it goes back into making more programmes. It helps us get to know you better and deliver more targeted advertising which is how we fund our programming.Īll 4's content is free to watch because we are a 100% advertiser-funded broadcaster. We aim to personalise the experience so it's unique for our users and need viewer details to do this.
All 4 is designed to help us deliver programmes that our viewers will like and want to watch. Registration is free and gives access to all of Channel 4's latest shows and unlocks access to an extensive archive of classic programmes and downloads to watch offline. All 4 is a free-to-view video on demand service but we do require users register their details to watch.
